THE STORY OF ELLA&NO

Ella&No is not just a boutique. It is a reflection of my soul, my wounds, my struggle, and my rebirth.

I've always had artistic talent in my hands and in my heart. Architecture taught me to give shape to my ideas, to imagine and create. But dressing others... that's what has always thrilled me. It's my way of saying to women:
“You are beautiful. You have the right to shine.”

However, my path has not been easy.
As a child, I was a quiet, shy child, unable to express my feelings. Comments about my appearance robbed me of my confidence, to the point of making me doubt my worth.

Then came Morocco, architecture studies, and sleepless nights. The first year was a battle with myself, a mixture of fatigue and doubt. And just as I was getting back on my feet, other challenges arrived: the loss of my father's job, financial difficulties, and my dropping out of school.

I have known times when I felt deep down, empty, lost.

It was when I returned home, seeing my family suffering under the weight of these trials, that I felt this click, YES This click to create Ella&No.

I promised myself that I would not let life crush me, nor those I hold dear in my heart. I am not saying all this to arouse pity,
I tell it to show that, no matter where we come from or the trials we go through,
we can always find the strength to get back up, to fight and to build a future that lives up to our dreams.

Fashion is my passion. It's my language. This desire to dress others, combined with my artistic talent forged by my studies in architecture, gave me this irrepressible urge to create.
I want every woman who wears Ella&No to feel this strength, this confidence, this inner light that transforms.

Ella&No is not a name chosen at random. This name carries a secret that I am not yet ready to reveal, but one day, I will tell you its whole story.

What I want to say to every woman, to every customer, is that I am here, with all my heart, my determination and my hard work, to offer them more than a garment: an experience, a newfound confidence, an affirmed power.

I dream big for Ella&No.
I want it to become a brand that doesn't just sell clothes, but one that inspires, empowers, and changes lives.

I am Leïlla Ackah, and I am here to conquer the world, to show that success is born of courage and faith.
I am ready to inspire, to uplift, to make every woman feel invincible.

Ella&No is my promise: that of a future where every woman is free, strong and bright.

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Join us on this adventure and be part of this style revolution! Explore our collections and find the pieces that suit you, because at Ella&No , every woman deserves to feel exceptional. Together, let's celebrate uniqueness and boldness. Be yourself, be Ella&No.